06 Sep 2013 21:11:08
Ed 002 I have been trying to find out what the level of shirt sales Chelsea make worldwide is and which players sell the most shirts.
Would you have any idea where I could get this sort of info?
Thanks {Ed002's Note - The money from shirt sales does not simply go to the club or player. The money from shirt sales goes to the manufacturer, the distributor and the retailer, who can make extra adding numbers and names to the shirts. If the club are the retailer (club shop, club website etc.) then they get the retailers cut. The manufacturer (Adidas, Warrior, Nike etc.) pay the club an amount each year which allows them to manufacture and sell the shirts using the correct logos etc.. That is how they justify the money given to the club. So if you walk in to a high street store and buy a Liverpool or Arsenal shirt - nothing goes to the club. There are a few clubs that have negotiated different deals with manufacturers (Real Madrid with Adidas and Barcelona with Nike are the two obvious examples) based upon joint reselling ventures. So the income from shirts is fixed to the £xM or whatever Adidas, Nike etc. pay the club plus a small amount for reselling through the club retail outlets (shop, web).

For Chelsea Lampard was top selling last time I saw figures which was a couple of years back.}

1.) 07 Sep 2013
I believe that Torres sold the most in his first year with us & lamps as sold the most since. I would have thought that Mata, Terry, Hazard & Oscar are now right up there too.